Regardless of what you're trying to sell, you really can't sell
it without "talking" with your prospective buyer. And in
attempting to sell anything by mail, the sales letter you send
out is when and how you talk to your prospect.
All winning sales letters "talk" to the prospect by creating an
image in the mind of the reader. They "set the scene" by
appealing to a desire or need; and then they flow smoothly into
the "visionary" part of the sales pitch by describing in detail
how wonderful life will be and, how "good" the prospect is going
to feel after he's purchased your product. This is the"body or
guts" of a sales letter...More>>
7 months ago